Until the early 20th century, Moroccan rugs remained a well-kept secret, primarily woven for personal use and untouched by external influences. Morocco’s diverse Berber and Arab tribes were deeply rooted in their unique cultures and traditions, and their rugs bore the distinctive marks of these ancestral influences. From tribe to tribe and region to region, one could find a wide array of variations, with each family, tribe, or group of tribes employing their own unique dyes, weaving techniques, loops, knots, and patterns.

Therefore, we’ve compiled a few critical considerations when choosing a Moroccan rug:

  1. Opt for Hand-Knotted Rugs: There’s a notable difference in quality between hand-knotted and machine-tufted rugs. Machine-tufted rugs typically feature wool tufted through a latex base, which can develop cracks within a year, resulting in excessive shedding. When inspecting a Moroccan Berber rug, always check the material used for the base; cotton is often used, while wool is rarer. Another trick is to examine the fringes, which are made from the open ends of the loom. Both wool and cotton are durable, though wool is considered more sustainable and aesthetically pleasing.
  2. Source of the Wool: The wool used in crafting a Beni Ourain rug is 100% original, distinguishing it in terms of quality and market demand. Equally important but often harder to ascertain is the geographic location where the wool is sourced. Wool from sheep in lower-altitude areas (around major cities) tends to have shorter fibers, making it prone to breakage and shedding. This wool is commonly used in Berber rugs sold in urban areas due to its affordability. Conversely, wool from sheep in higher-altitude regions like Morocco’s High Atlas boasts longer fibers, significantly elevating the quality of Modern moroccan rug.



  1. Dye Quality: To enhance the rug’s appeal, the wool is dyed with top-quality dyes to ensure the color remains vibrant even after years of use.
  2. Knot Density or Carpet Weight: Assess the knot density by counting the wrapping lines between two rows of knots. While we typically use a maximum of two lines, you might encounter rugs with five or more lines. Additionally, the weight of a Berber carpet can serve as a reliable indicator of its quality. Our medium-sized rugs, for example, contain an average of 12 kilograms of wool.
  3. Ancient Weaving Techniques: What sets Berber rugs apart is their use of ancient weaving techniques, often woven by Berber women from Morocco’s interior regions, rich in traditions and culture. These unique techniques contribute to the high-quality woolen rug and ensure its longevity.
  4. Advanced Weaving Technologies: The technologies employed in rug production also play a vital role in determining its quality. These factors collectively result in a rug that not only exudes quality but also durability. You can confidently clean it as often as needed without worrying about its deterioration.

In conclusion, when choosing a Moroccan rug, paying attention to these factors will help you select a high-quality and enduring piece of art that reflects the rich cultural heritage of Morocco.”





Tuareg mats, also known as “Tifinagh” mats, are traditional woven mats crafted by the Tuareg people, a nomadic Berber ethnic group primarily found in the Saharan region of North Africa, including countries like Mali, Niger, Algeria, Libya, and Burkina Faso. These mats hold significant cultural and practical value in Tuareg society.

Here are some key points about Tuareg mats:

  1. Materials and Weaving: Tuareg mats are typically handwoven using natural materials such as palm leaves, grasses, and sometimes, reeds or straw. The weaving process is done skillfully, and the mats often feature intricate geometric patterns and designs. The use of natural materials ensures that the mats are lightweight, durable, and well-suited for the harsh desert environment.
  2. Traditional Techniques: Tuareg mats are woven using traditional techniques passed down through generations. The patterns and designs can vary from one region or Tuareg community to another, and they often hold symbolic meanings or reflect the cultural heritage of the Tuareg people.
  3. Utility: These mats serve multiple purposes in Tuareg daily life. They are used as prayer mats during religious rituals, as floor coverings inside nomadic tents, and even as sleeping mats. The mats provide insulation from the hot desert sand and offer a comfortable surface for sitting or sleeping.
  4. Cultural Significance: Tuareg mats are not merely functional items but are also imbued with cultural and social significance. They are often used to mark special occasions, such as weddings or other important gatherings. Additionally, some mats may feature symbols or motifs that convey messages or stories unique to Tuareg culture.
  5. Artistic Expression: Tuareg mats are considered a form of artistic expression, reflecting the creativity and craftsmanship of the Tuareg people. The intricate patterns and designs showcase their aesthetic sensibilities and storytelling traditions.
  6. Trade and Commerce: In addition to local use, Tuareg mats have also been sought after by collectors and traders in the international market due to their cultural and artistic value. The sale of these mats has become an important source of income for some Tuareg communities.